Intel's new Evo brand will highlight updated, premium 'Project Athena' notebook PCs

The new Intel Evo sticker you’ll see on laptops this fall is Intel’s answer to the question, “So what this makes this laptop PC so special, anyway?”

Ever since Intel launched its Project Athena premium thin-and-light PC program eighteen months ago, Intel and its partners have struggled to communicate what makes their collaboratively designed notebooks better than the rest. Evo is its new signal. In what Intel is informally calling the “Project Athena Second Edition,” Intel told PCWorld how it is prioritizing its new Intel Evo brand as a badge to identify these premium ultrabooks, while redefining what they stand for: cloud- and browser-based work.  

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from PCWorld https://ift.tt/2EWb53h