5 ideas Samsung should steal from the iPhone 12

Samsung is by far the most successful Android device maker in the world, but it has struggled to move its flagship Galaxy S phones for the last few years. Sales were down modestly last year for the Galaxy S10, and by all accounts, the numbers for the Galaxy S20 cratered in 2020. Meanwhile, Apple has reported pre-orders for the iPhone 12 more than doubled compared to last year’s phone. Clearly, Samsung could learn a thing or two from Apple—here are five ideas Samsung should steal from the iPhone 12.

1. Realistic flagship pricing

You could spend $1,400 on a new iPhone 12, but that’s the top-of-the-line Pro Max with half a terabyte of storage. If you don’t want to spend that much, the cheaper versions are just as good—you lose nothing with the $1,000 iPhone 12 Pro, and the non-Pro models are almost as capable.

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