If the Galaxy S20 phones are too expensive for you, blame the Samsung Tax

If you'd told me two years ago that Samsung would be selling a phone that starts at $1,400, I wouldn’t have believed you. At the time, you could get a Galaxy S9 with the latest Snapdragon processor, a Quad HD OLED screen, and a headphone jack for as low as $720, while Apple charged a then-outrageous $1,000 for the iPhone X. Samsung was selling affordable luxury, while Apple was pushing the most expensive phone ever made.

Then last year, Samsung bested the iPhone XR’s aggressive price tag with its own Galaxy S10e. It featured an OLED display instead of an LCD one, twice as many cameras, and double the storage for the same $750. So naturally, when Apple went ahead and trimmed the iPhone 11’s price of admission to $699, I assumed a cheaper Samsung Galaxy S20 was on the way as well. I imagined it would challenge our expectations of affordable premium phones, with 5G, a 120Hz screen, and a triple camera in the usual beautiful package.

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